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Auto China Shows Beautiful Life with Cars




On April 20, 2014, Auto China 2014, with SINOMACH as one of its co-sponsors and China National Automotive Industry International Corporation (CNAICO) as one of the organizers, was inaugurated at the China International Exhibition Center in Beijing (new site). More than 2000 enterprises from 14 countries and regions all over the world attended the exhibition, which covered a total area of 230,000 square meters. At Auto China 2014, both the number of vehicle models and the number of first released vehicles reached new records. Auto China 2014 released a total of 1134 finished vehicles and launched world premieres for 118 vehicles, covering all multinational automakers and mainstream manufacturers throughout the world.

In order to seize the world's largest market in China with the greatest potential, each enterprise participating in Auto China 2014 showed advantages of their own. Volkswagen, focusing on a "people-oriented" philosophy, showed an innovative, eco-friendly, and sustainable future sci-tech world; MAZDA released China-made ATENZA and AXELA, adopting the new-generation "SKYACTIV" technology and "Soul of Motion" (KODO) theme for the first time; BENTLEY launched the world premiere of its Bentley hybrid concept car (a plug-in hybrid electric vehicle), the New Flying Spur V8; and LAMBORGHINI showed the brand new Huracan LP610-4, which opened a new era of super luxurious race cars that will take the driving experience to new heights.

China's own auto brands also flourished in this exhibition. The booths, the imposing scale, and vehicle models of the domestic brands were competitive with those of the multinational companies. Now, China's independent brands have started using automatic transmissions, widely applied turbocharged gasoline engines, developed direct injection technology, and accelerated the pace of industrialization. More and more manufacturers have reached a consensus on using direct shift gearbox (DSG), as the main technology. Vehicle models equipped with DSGs are being quickly pushed to the market.

More than 1500 manufacturers from 11 countries and regions attended the auto parts exhibition, which is an important part of Auto China 2014 and covers an area of 70,000 square meters. In addition to ordinary parts, this auto parts exhibition showed the latest technologies and products related to fields such as new energy-powered applications, driving safety, and Internet-related products. Telematics products from enterprises such as China Mobile were shown for the first time, and the development trend of intelligent cars and the integrated development level and R&D results of China's auto parts enterprises and the development direction for future green car technology were on full display.

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